By Bernard San Juan on August 12, 2016
To start of any SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so you can use it to win new clients, recommend the right solutions, and begin a successful SEO campaign.
SEO Site Audits: The Basics
SEO site audits are performed:
Before meeting with a client
Upon client intake
On the 5th month of a campaign
Upon client request
If you’ve never presented an SEO site audit to a client before, I strongly suggest you don’t attempt to “maven” your way through it. Confusing your client or prospect with SEO jargon isn’t the way to establish your agency’s expertise. Instead, explain the important findings in terms they can understand. The more you can educate the client, the more they appreciate what you bring to the table, and the easier it is to set the proper expectations.
The Five Components of an SEO Site Audit
Keyword selection determines which keywords the campaign will set as a goal, and therefore the yardstick the campaign will be measured against. Read Full Article
By Leo Sun
April 15, 2015
China’s Tianhe-2, the fastest supercomputer in the world, is powered by 80,000 Intel(NASDAQ: INTC ) Xeon and Xeon Phi processors. The Chinese government planned to upgrade Tianhe-2 with Intel’s latest Xeon chips, which would boost Tianhe-2’s speed from 33 petaflops to over 110 petaflops. A petaflop is equivalent to roughly one quadrillion calculations per second.
The U.S. government, however, recently blocked Intel from selling its new Xeon chips to China, citing concerns about their role in nuclear research and simulations. Under U.S. export regulations, technologies used in the “design, development, or fabrication” of nuclear weapons can be legally blocked. The U.S. also claims that the Chinese supercomputers could act “contrary to the national security or foreign policy interests” of the United States.
Let’s take a look at whether or not that ban was justified, and how it could impact Intel’s growth in China.
Should Intel have complied?
Intel didn’t dispute the government’s ban. However, investors should be aware that there are some double standards at play.
The U.S. Department of Energy has been testing nuclear weapons with supercomputers since 1992, the year live nuclear weapon tests were banned worldwide. The DoE boasted that Sequoia, its weapon-testing supercomputer, was the fastest in the world up until Tianhe-2 topped it in June 2013. Therefore, blocking Intel exports to China can be considered a hypocritical way to throttle Tianhe-2’s growth.
Missing out on the Chinese supercomputer upgrades will prevent Intel from receiving between $1 billion to $1.3 billion in revenue. By comparison, Intel’s Data Center business generated $14.4 billion in revenues last year.
However, new deals at home could offset those lost overseas revenues. Intel and Cray(NASDAQ: CRAY ) recently signed a deal with the U.S. government to build the Aurora supercomputer in the Argonne National Laboratory in Illinois. That machine, which will be powered by Intel’s upcoming 10nm “Knights Hill” processors, is expected to crush Tianhe-2 with peak performance of 180 petaflops.
China might not need Intel
The ban on Intel’s exports might throttle the growth of China’s supercomputers, but it won’t cripple them.
China’s homegrown Loongson chips already power several Chinese supercomputers, including the Sunway BlueLight MPP and Dawning 6000. Beijing-based BLX IC Design designs the Loongson microprocessors, while Swiss chipmaker STMicroelectronics (NYSE: STM ) fabricates and markets them. Loongson processors run on the MIPS instruction set — which is different from Intel and AMD‘s x86 and ARM instruction sets.
That design limits their appeal for mainstream PC or mobile OEMs, but they remain a lucrative choice for servers. Speaking to MIT Review in December 2012, MIPS Technologies’ Jennifer Bernier-Santarini stated that Loongson chips had “an increasing opportunity in servers and high-performance computing”, since the MIPS instruction set had “fewer instructions and less complexity” than x86 and ARM-based designs.
BLX’s key weakness is that its Longsoon chip designs are considerably less powerful than Intel’s. Its newest server chips are built on the 28nm process, while Intel’s new chips will likely reach 10nm — an industry first — by 2017. Unless the Chinese government invests heavily in its own foundry, it’s unlikely that Loongson chips will match Xeon-level performance anytime soon.
Another move in the technological arms race
Investors should realize that tech giants like Intel, Microsoft, Google, and Apple are being increasingly affected by the U.S. government’s foreign policies.
The exposure of PRISM already made foreign countries wary of American tech firms. In response, Apple started hosting its Chinese user data on Chinese soil. Microsoft refused tosurrender emails on an Irish server to the U.S. government. Google started laying fiber optic cables under oceans to shield users from the NSA’s prying eyes. In all of these cases, the U.S. arguably treated tech companies as extensions of the government.
With Intel, it’s no different — the U.S. is interfering with the growth of its international business to bolster its position against China in the technological arms race. Strategies like these could force powerful countries like China to invest more in homegrown tech solutions, which would adversely impact U.S. tech firms’ overseas revenues.
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