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Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who […]
Monday, March 26, 2018 Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version […]
But what the heck are they? Well today you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here.