By Bernard San Juan on August 12, 2016
To start of any SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so you can use it to win new clients, recommend the right solutions, and begin a successful SEO campaign.
SEO Site Audits: The Basics
SEO site audits are performed:
Before meeting with a client
Upon client intake
On the 5th month of a campaign
Upon client request
If you’ve never presented an SEO site audit to a client before, I strongly suggest you don’t attempt to “maven” your way through it. Confusing your client or prospect with SEO jargon isn’t the way to establish your agency’s expertise. Instead, explain the important findings in terms they can understand. The more you can educate the client, the more they appreciate what you bring to the table, and the easier it is to set the proper expectations.
The Five Components of an SEO Site Audit
Keyword selection determines which keywords the campaign will set as a goal, and therefore the yardstick the campaign will be measured against. Read Full Article